Privacy Policy

Introduction

Demisunshine ("we", "us", or "our") operates the website demisunshine.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our site or use our services. By using Demisunshine, you agree to the practices described in this policy.

Information We Collect

We collect only the minimum information necessary to provide our services:

• Newsletter Subscription: When you subscribe to our newsletter, we collect your email address and optionally your name and topic preferences.
• Article Comments: When you leave a comment on an article, we collect your display name, email address, and comment text. Your email is never displayed publicly.

We may automatically collect non-identifying technical information such as browser type, operating system, and pages visited to improve site performance. We do not use tracking pixels or third-party analytics services.

How We Use Your Information

We use the information we collect for the following purposes:

• To send you our newsletter with TCM wellness tips, herbal remedy guides, and new article notifications (only if you subscribe).
• To display your comments on articles (using your display name only — your email is kept private).
• To improve our website, content, and user experience based on aggregate usage patterns.
• To respond to your inquiries or requests when you contact us directly.

Data Storage & Security

Your data is stored securely using Sanity CMS (hosted in the EU/US) and transmitted over encrypted HTTPS connections. We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, or destruction. However, no method of internet transmission or electronic storage is 100% secure.

Third-Party Services

We use the following third-party services to operate our site:

• Vercel — Website hosting and deployment. Vercel may collect server logs including IP addresses. See Vercel's Privacy Policy.
• Sanity CMS — Content management system for storing articles, comments, and subscriber data. See Sanity's Privacy Policy.
• Google Fonts — Web fonts served by Google. Google may collect IP addresses when fonts are loaded. See Google's Privacy Policy.

We do not sell, rent, or share your personal data with third parties for marketing purposes. These services only process data as necessary to provide their functionality.

Cookies

We use minimal cookies to operate our site:

• Locale preference cookie — stores your selected language (e.g., en, fr, zh-CN) so we can display the site in your preferred language on return visits.
• Cookie consent cookie — remembers whether you have accepted our cookie notice so we don't ask you again.

We do not use advertising cookies, tracking cookies, or third-party analytics cookies. For more details, see our Cookie Policy page.

Your Rights (GDPR)

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation:

• Right of access — You can request a copy of the personal data we hold about you.
• Right to rectification — You can ask us to correct any inaccurate or incomplete data.
• Right to erasure — You can ask us to delete your personal data ("right to be forgotten").
• Right to restriction — You can ask us to temporarily restrict the processing of your data.
• Right to data portability — You can request your data in a structured, machine-readable format.
• Right to object — You can object to our processing of your personal data for certain purposes.

To exercise any of these rights, contact us at hello@demisunshine.com. We will respond within 30 days.

Your Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act gives you the following rights:

• Right to know — You can request information about the categories and specific pieces of personal data we have collected about you.
• Right to delete — You can request that we delete the personal data we have collected from you.
• Right to opt-out — You can opt out of the sale of your personal data. Note: we do not sell personal data.
• Right to non-discrimination — We will not discriminate against you for exercising your CCPA rights.

To exercise any of these rights, contact us at hello@demisunshine.com.

Data Retention

We retain your newsletter subscription data for as long as you remain subscribed. You can unsubscribe at any time using the link in any newsletter email, or by contacting us at hello@demisunshine.com. Comment data is retained for the lifetime of the associated article. If you wish to have a comment removed, please contact us.

Children's Privacy

Demisunshine is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at hello@demisunshine.com.